Press Ganey, renowned leader in patient, member, employee and consumer experience across the healthcare ecosystem, today announced the appointment of Melissa Masopust to the role of market president, assuming responsibility for client partnerships in Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Washington and Wyoming.
Masopust brings to the role a forward-thinking, business development mindset with more than 25 years of experience collaborating with integrated healthcare systems, public and private teaching institutions, academic medical centers, faculty practice plans, and community hospitals. Throughout her career, Masopust has demonstrated innovative approaches to relationship development, business growth, organizational transformation, and strategic and operational excellence.
Melissa will be instrumental to Press Ganey’s organizational leadership, and we’ve tapped her to oversee a key market and bring her expertise directly to clients and executives in the region. With our recent acquisition of Forsta, our expanded offerings and insights provide deeper understanding of patient, consumer and workforce experiences. Melissa’s leadership and expertise will be critical to helping clients move from understanding to action.Dan Litwer
Chief Client Officer, Press Ganey
In her new role, Masopust works closely with C-suite executives and oversees Press Ganey’s relationships with some of the nation’s largest for-profit health systems, academic medical systems, community and regional hospitals, and a multitude of other healthcare organizations that interact across the continuum of care. In addition to her client-facing responsibilities, she directs all business operations within the market, including strategic development, continuous growth, talent attraction and talent retention.
“As the healthcare industry rapidly evolves with both new opportunities and new challenges, I look forward to working closely with clients to translate disparate, complex ideas into comprehensive frameworks for operational and strategic success,” Masopust said. “Press Ganey continues to strengthen technology and data offerings that help our clients accelerate their strategies and improve not only their care, but the industry more broadly.”
About Press Ganey
Press Ganey, a leading healthcare performance improvement solutions company, offers an integrated suite of solutions that put Human Experience at the center of healthcare enterprise transformation. Delivered through a cutting-edge digital platform built on a foundation of data security, Press Ganey solutions address patient experience, healthcare consumer experience, workforce engagement, safety, clinical excellence and more. Guided by its team of renowned healthcare thought leaders, Press Ganey works with more than 41,000 healthcare facilities to reduce patient suffering, enhance caregiver resilience and improve the overall safety, quality and experience of care. Press Ganey is a PG Forsta company.
MP&F Strategic Communications