Market Navigator

Unleash your potential with brand intelligence

Don’t limit your marketing team by relying on broad consumer trends—dig in deeper to understand your specific market. Market Navigator reveals how your messaging and experience stacks up against the competition, helping you understand brand perception and awareness in your area. Harness the power of market research and competitive intelligence to stay ahead of the curve and make informed decisions that drive true business growth.

See it in action

Understand your audience. Grow your brand

Attract the perfect patient

Reach patients with precision and clarity. Track perception, awareness, and preference for your brand in key markets, so your message resonates where it counts most.

Know the competition

Step into patients’ shoes. Compare your brand’s strength against the biggest competitors in your market. You may be surprised by what you find…

Dive deeper into key datasets

Drill down on demographic factors like age, gender, and geography, and see service line-specific insights on user-friendly dashboards build for healthcare marketers.

Use regular data to refine your marketing strategy

Market perception changes quickly. Quarterly insights help you track change over time so you can optimize marketing spend, strengthen your brand equity, and drive patient acquisition.

Syndicated brand intelligence

Regular research you can count on

Get quarterly updates on critical metrics like true unaided awareness, affinity, and preference to improve the specificity and depth of your market research without the custom research price tag.

Data visualization

Your dashboards, your way

Explore brand perception and performance through dynamic dashboards designed for flexibility. Apply custom filters and cross-tab views to uncover patterns by demographics and geography—so you can turn data into decisions with speed and confidence

Robust paneling

Bring a blurry picture into focus

See your brand from the eyes of healthcare consumers in your geographic market. Our panels are built from the bottom-up, market by market, to give you focused insights that you can use to differentiate your service lines and brand from the biggest competition in your area.