Consumerism: Earning Patient Loyalty and Market Share

Added on Aug 27, 2015

In an era of increasing consumerism, one clear imperative has emerged for every health care organization—earning patient loyalty.

To understand the factors that impact patient loyalty, Press Ganey conducted extensive research and collected data from over 1 million patients across a range of care settings. Rigorous statistical analysis of this deep patient data revealed themes that drive patient loyalty. Findings consider key patient issues in the context of clinicians’ professional values and health care organizations’ efforts to build and sustain a patient-centered culture.