Home Company News BioPharma Dive: New Press Ganey report shows 83% of consumers are more likely to use pharmaceutical consumer brand websites with provider directories

BioPharma Dive: New Press Ganey report shows 83% of consumers are more likely to use pharmaceutical consumer brand websites with provider directories

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Boston

A national survey by Press Ganey, the leader in healthcare consumer and employee experience, reveals heightened consumer expectations and information needs from pharma brands, presenting a unique opportunity for life sciences companies to drive brand strength.