Home Events Understanding Brand Perception

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How Market Insights Influence Patient Experience

Tuesday, July 30th, 2024, 1:00 – 2:00PM ET

About this webinar

In today’s healthcare landscape, individuals are relying on reviews and online sources to make care decisions more than ever before. They turn to the web to exhaustively research and compare healthcare providers before they ever set foot in or contact an organization. They want to be sure they can trust a brand before selecting their care.  

That makes differentiation absolutely critical in the always-competitive healthcare sector. And to develop a strategy for differentiation, you need the right data to understand your current state.  

Join Press Ganey experts on July 30 from 1-2pm EST to understand how your organization can use market insights to influence patient experience, acquisition, and retention.  


In this webinar, you’ll learn:

  • The influence brand awareness and perception have on decision-making  
  • How to use market insights to guide your strategic investments and priorities 
  • Tangible tips for influencing your online presence and driving patient acquisition 

Pranav Desai, SVP and GM, Consumer Experience, Press Ganey