Agile market research (and why it’s here to stay)
Cluster analysis is a statistical method of grouping data into clusters in relation to how similar they are. Read our guide to learn more about cluster analysis.
Showing search results for: 2024
44 results found
Breaking the spend cycle: lower customer acquisition costs through operational excellence
Content Acquiring new customers shouldn’t feel like setting a match to your budget and watching it burn. Sure, anyone can pour cash into campaigns, reel in a few clicks, and watch the numbers go up—until they don’t. When ad costs rise, audiences shift, and loyalty feels like a thing of the past, what happens? Those […]
Human-centered design in an AI era
Content Market research (MR) is all about exploring the rich diorama of human experience. A human-centric mindset has always been at the heart of research, but despite this the phrase ‘human-centered design’ doesn’t crop up much in the MR space. With AI tech enhancing many areas of research, the developments could be seen as a […]
The research agency’s AI efficiency playbook
The research agency’s AI efficiency playbook The research agency’s AI efficiency playbook The rise of AI has led to a surge of excitement, anxiety, and confusion within the research industry. Agency leaders can reap the rewards of this new landscape with our five guiding principles for integrating AI into your strategies. From boosting operational efficiency […]
Seeing is believing: How to display your data story
Seeing is believing: How to display your data story Seeing is believing How to display your data story The proof is in the numbers 2.5 quintillion bytes of data are created every day. And by 2025, global data is set to reach 180 zettabytes – that is 180 trillion gigabytes. But, business leaders still don’t […]
How AI is transforming market research analysis
Content The next big shift is here, and failing to act now could leave your business behind. Your clients’ wants and needs are increasing exponentially. However, traditional methods often fail to keep up with these rapid changes. Enter AI tools. These are revolutionizing data analysis and helping you discover deeper insights than ever before. Evolve […]
Power up your profit
Power up your profit: Elevating financial results with operational excellence Power up your profit: Elevating financial results with operational excellence Operational excellence is your key to retail success. Learn to build a cost-effective customer acquisition model, use insights for real results, and leverage employee experience. Enhance local operations and deliver exceptional customer experiences. With actionable […]
Survey fraud superheroes busting ghost completes
Content Surveys are a must-have tool in every researcher’s arsenal. This long-standing, popular form of data collection enables marketers to glean valuable insights. While you’d expect your respondents to answer every question to the best of their ability, fraudulent responses are becoming more prevalent. Given that surveys are often incentivized with a payout, there will […]
Forsta shields against hackers and eradicates ghost completes with new S2S connection
Forsta shields against hackers and eradicates ghost completes with new S2S connection August 27, 2024 LONDON — Leading market research technology developer Forsta has collaborated with top industry sample providers to eradicate fraudulent ‘ghost completes’ by launching a server-to-server (S2S) connection in Forsta Surveys, formerly known as Decipher. The new software ensures that survey findings […]
Human-centered design for market research
Human-centered design for market research Human-centered design for market research Dive into the world of human-centered design (HCD) in market research with Forsta The secret to outstanding insights starts with the people you’re asking. We’re here to share how empathy drives actionable insights, holistic data analysis accelerates understanding, and compelling storytelling enhances engagement. At Forsta, […]
