The business value of CX: How to design a program that delivers

Discover how to design and implement a customer experience (CX) program that delivers measurable business outcomes.

Phil Durand, Principal Consultant and James Elliott, Executive Practitioner, discuss practical strategies to align your CX program with commercial objectives, specific tactics to support cross-organizational initiatives, and how choosing the right metrics makes all the difference. You’ll also learn how to ask the right questions to drive results and earn support from leadership. Join us to find out how you can unlock the power of CX for business success.

Key takeaways:

  • How to design a CX program that delivers the required value from the start
  • How to use a simple framework to link your CX initiatives to current commercial objectives
  • How to communicate results across your organization to demonstrate value and earn leadership support

Case study

Step into their shoes: How Foot Locker designs inclusive, multichannel experiences

Step into their shoes: How Foot Locker designs inclusive, multichannel experiences How Foot Locker designs inclusive, multichannel experiences The challenge For global footwear leader Foot Locker, customer interactions were expanding faster than insight could keep up. Feedback and performance data lived in silos — store surveys, digital analytics, app behavior, point-of-sale, returns, and operational KPIs […]

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Step into their shoes: how foot locker designs inclusive, multichannel experiences
Case study

Visionary CX: Specsavers’ journey from traditional to transformational CX

Visionary CX: Specsavers’ journey from traditional to transformational CX Visionary CX: Specsavers’ journey from traditional to transformational CX The challenge For global optical retailer Specsavers, surveys alone were no longer enough. Response rates were dropping, insights were scattered, and teams lacked a clear picture of what customers actually experienced. To keep pace with rising expectations, […]

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Visionary cx: specsavers’ journey from traditional to transformational cx

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