Proving the ROI of CX in rocky times

Customer retention and loyalty can drive growth in a business and save costs in the long run – even during rocky times!

These are results businesses dream of – but how do you get leadership buy-in for your CX program? Howard Lax, Principal Consultant at Forsta shares how delivering superior customer experiences – with real life examples – can boost the bottom line, and arms you with the insight to prove to your leadership that “CX pays”.

Key takeaways:

  1. Drive business impact with your CX program
  2. Understand the economics of CX
  3. Get leadership buy-in

Case study

Step into their shoes: How Foot Locker designs inclusive, multichannel experiences

Step into their shoes: How Foot Locker designs inclusive, multichannel experiences How Foot Locker designs inclusive, multichannel experiences The challenge For global footwear leader Foot Locker, customer interactions were expanding faster than insight could keep up. Feedback and performance data lived in silos — store surveys, digital analytics, app behavior, point-of-sale, returns, and operational KPIs […]

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Step into their shoes: how foot locker designs inclusive, multichannel experiences
Case study

Visionary CX: Specsavers’ journey from traditional to transformational CX

Visionary CX: Specsavers’ journey from traditional to transformational CX Visionary CX: Specsavers’ journey from traditional to transformational CX The challenge For global optical retailer Specsavers, surveys alone were no longer enough. Response rates were dropping, insights were scattered, and teams lacked a clear picture of what customers actually experienced. To keep pace with rising expectations, […]

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Visionary cx: specsavers’ journey from traditional to transformational cx

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