From insights professional to CEO and serial entrepreneur: A fireside chat with Kristin Luck

From Insights Professional to CEO and Serial Entrepreneur: A Fireside Chat with Kristin Luck

Kristin Luck has the type of career most people dream of. She’s a successful research and tech entrepreneur who has founded and sold three companies; Founder of WIRe (Women in Research); President of global research organization Esomar; licensed investment banker; and sought-after business growth consultant. She has tons of valuable insights from her unique combination of experiences as a researcher, tech founder, start-up adviser, investor, board member and advocate for opportunities for women around the world. And she’s agreed to share these insights with us via a Forsta Fireside Chat!

Key takeaways

  • How to make the leap from research professional to CEO
  • Concrete steps companies can take to improve DE&I
  • Lessons learned from successfully founding and selling multiple market research businesses, and advising start-up founders across verticals
  • How market research and CX are quickly evolving and where they’re headed
Case study

Step into their shoes: How Foot Locker designs inclusive, multichannel experiences

Step into their shoes: How Foot Locker designs inclusive, multichannel experiences How Foot Locker designs inclusive, multichannel experiences The challenge For global footwear leader Foot Locker, customer interactions were expanding faster than insight could keep up. Feedback and performance data lived in silos — store surveys, digital analytics, app behavior, point-of-sale, returns, and operational KPIs […]

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Step into their shoes: how foot locker designs inclusive, multichannel experiences
Case study

Visionary CX: Specsavers’ journey from traditional to transformational CX

Visionary CX: Specsavers’ journey from traditional to transformational CX Visionary CX: Specsavers’ journey from traditional to transformational CX The challenge For global optical retailer Specsavers, surveys alone were no longer enough. Response rates were dropping, insights were scattered, and teams lacked a clear picture of what customers actually experienced. To keep pace with rising expectations, […]

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Visionary cx: specsavers’ journey from traditional to transformational cx

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