Culture + Community in a Time of Crisis: Behind the Scenes in a Large-Scale Survey

Hear a powerful story of collaboration, with 10 partners across industries, over 650 participating cultural organizations, and 124,000 survey respondents, providing deep insights into the cultural landscape during the COVID-19 pandemic and insights to what the future can hold for this industry.

COVID-19 has impacted almost every business and organization, cultural groups are no exception as they ceased in-person visits, performances, and activities not long after the World Health Organization declared the novel virus a global pandemic. So, what happens now for these organizations?

Working from the view that relevance and resilience are two-way streets, Slover Linett, a social research firm providing audience research, evaluation, and consulting for cultural organizations, and LaPlaca Cohen, a strategy and marketing agency for the cultural sector, set out to understand what people and communities need from their cultural organizations during and after the crises, as well as what cultural organizations can expect from communities. The research explores the overall industry impact and provides cultural organizations insight into the needs and contexts of their own audiences.

Jen Benoit-Bryan, Ph.D., Madeline Smith, MA, and Matthew Jenetopulos, MBA, from Slover Linett join Forsta, to share initial findings from the study and discuss the experience of undertaking such a large study with hundreds of participating organizations and over 100,000 research participants.

In this webinar, we will cover:

• Initial findings from Culture + Community in a Time of Crisis
• Devising and managing a study of scale
• The power of collaboration