Challenging the CX status quo: How a mature listening program drives business-wide transformation

Webinar synopsis:

CX programs have evolved, but are they evolving fast enough to meet business expectations?

Join Forsta for a candid conversation on how leading financial services brands are using mature customer listening programs not just to gather feedback, but to activate it—powering decisions, breaking silos, and driving measurable change across the enterprise.

You’ll learn:

  • Why breaking down data silos is the first step to meaningful CX transformation
  • How to go beyond scores and dashboards to enable active listening at scale
  • Strategies to democratize insights across departments—not just within CX
  • What it means to evolve the CX role into a driver of enterprise-wide change
  • Real-world examples of how leading organizations are proving CX ROI with tools like AI Summarize and Text Analytics

We’ll explore what it takes to move from passive metric tracking to real-time, insight-driven transformation. Whether you’re building your program or rethinking its impact, this webinar will show you how to challenge the status quo and lead with listening.

Case study

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Visionary cx: specsavers’ journey from traditional to transformational cx
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