Voice of the Customer
How Forsta makes VoC more than the sum of its parts
Uncover the right insights and act upon them with Forsta. Our Voice of the Customer (VoC) capabilities give you all you need to understand your customers and give the right people the right tools. So you can make that understanding count. Whether you choose a self-service or managed service, Forsta’s end-to-end platform illustrates the entire customer journey. Every channel, on every device.
Consolidate your data
Break down siloed data sources and unlock customer insight hidden away outside of survey data. Through our extensive range of APIs, you can bring your financial, transactional or any other types of data into one place, and unlock insight that can get overlooked. What’s more, when you bring all your data into one place, you can see save
time and money immediately.
Open every channel
Through Forsta, you can reach your audiences where they are on any device. Deploy sophisticated surveys through multiple channels such as web, mobile, CATI, CAPI and paper. When you want to take things further, you can bring in digital interviews, online communities or even social media listening, facial emotion recognition and much more.
See what your customer sees
Our interactive dashboards provide a customer’s eye view of their experience. You’ll see precisely which areas of the customer journey need attention and act accordingly. You can track performance by line of business, product, region or any other category. Essentially, you’ll make decisions based on true customer and operational data.
Voice of Customer on the go
Manage your VoC program and make actions happen from the palm of your hand. Forsta mobile capabilities keep you up-to-date with the latest insights wherever you may be. For example, if you’re a CX manager responsible for multiple store locations, you can pull up the latest data for that store and region.
Key features
Consolidate data
All your data in one place. Multichannel data collection with surveys, AI-driven text analytics, social listening and more.
Uncover insight
Manage hierarchies and process your data all in one place. Easy-to-use, built-in structured and
unstructured data analytics ensure you can measure metrics and set benchmarks.
Tell a story
Easy dashboard design in your custom branding means you can build real-time, visualized stories.
Action and monitor
Close the loop with individual customers and monitor the impact of your actions from your desktop or mobile device.
Related resources
Press Ganey Forsta Named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of Customer
A CX LEADER IN GARTNER MAGIC QUADRANT Press Ganey Forsta Named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of Customer Get the full report to see why Press Ganey Forsta was recognized as a Leader – for the fourth consecutive time. Gartner® has once again named Press Ganey Forsta a Leader in the 2026 Magic Quadrant […]
Visionary CX: Specsavers’ journey from traditional to transformational CX
Visionary CX: Specsavers’ journey from traditional to transformational CX Visionary CX: Specsavers’ journey from traditional to transformational CX The challenge For global optical retailer Specsavers, surveys alone were no longer enough. Response rates were dropping, insights were scattered, and teams lacked a clear picture of what customers actually experienced. To keep pace with rising expectations, […]
Agentic AI: Your personal research assistant
Agentic AI: Your personal research assistant Agentic AI: Your personal research assistant Three years on since the launch of consumer-facing Large Language Models (LLMs), and the AI conversation has travelled from amazement to business function. The initial launch was thrilling; the future is still tantalizingly close with new developments every month, and nowhere is the […]
Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.
