Seamless success: How Harris Poll delivers excellence with Research HX

Harris Poll is a trailblazer in market research, offering clients a blend of custom research, syndicated studies, and thought leadership.

From brand tracking and message testing to ad effectiveness studies, their work delivers the insights businesses need to thrive.

Harris started working with Forsta years ago, leveraging its tools to simplify the process from data collection to insight delivery.

“We’ve always used Forsta Surveys for survey collection—it’s been our data collection backbone since day one,” shared Jonathon Talbot, Director of Technology and Innovation at Harris.

Over the years, Harris has expanded its offerings through innovation and acquisitions. The most recent acquisition was a leading market research platform that uses visualizations to help its clients make informed decisions.

The challenge

The data visualization platform of the recent acquisition faced challenges with meeting internal expectations and client needs. The tool had limitations in dynamic filtering, norm calculations, and visual appeal. Both clients and internal teams expressed dissatisfaction with its performance. As a result, projects were hindered by inefficiencies, lengthy processes, and the inability to meet sophisticated client demands.

The solution

Then they discovered the power of Research HX, an integrated solution that includes Surveys and Visualizations. Harris Poll successfully transitioned to a more robust and flexible platform, leading to better deliverables, improved efficiency, more client satisfaction, and enhanced capabilities.

“Everybody is much happier now,” Ben shared. “What the client has seen since we transitioned to Forsta Visualizations has been a step above. We love that.”

Harris Poll is also making the most of Research HX, through the integration between Visualizations and Forsta Surveys, a core part of Research HX, to present data in compelling, client-ready formats. Harris eliminated time-consuming manual data transformations using Forsta’s

Application Programming Interface (API). Instead, survey data flows seamlessly into Visualizations, saving significant time and reducing errors. Ben highlighted the impact:

“The API has been a lifesaver. Historically, we relied heavily on our Data
Processing team to manually process data files, rebase them, and get
everything client ready. Now, we can update portals with new waves of
data almost instantly. It’s a huge efficiency gain.”

The results? Download the case study to read more.