Quantitative research blogs

AI agents simplify dashboards into actionable storytelling

AI agents simplify dashboards into actionable storytelling Content AI agents are here, ready to help you serve up the perfect insights morsel for your audience. Stakeholders may be judging your methodology. But they are certainly judging what they can see. They’re judging your speed and your slides. They don’t see the careful sampling or the hours you spent cleaning verbatims. They see the headline, judge at one chart, and make a sweeping […]

Quantitative research

How human experience gives researchers a competitive edge

How human experience gives researchers a competitive edge Content AI has transformed the research industry. Tasks that once took days now take minutes. Automation and AI have removed friction from scripting, fielding, and reporting. And with every new tool promising even more automation, challenges are shifting. And the uncomfortable thought arises: When everyone has access to the same AI, what differentiates you as a researcher? […]

Quantitative research

The future of insights leadership

The future of insights leadership Content If you had told me in 1999 that one day I would talk about “research agents” and Human Experience (HX) platforms instead of SPSS files and CATI scripts, I would probably have asked you what on earth an “agent” was supposed to do with my quota plan. I wasn’t planning any holidays or trying […]

Quantitative research

How research workflows (and roles) will change in 2026

How research workflows (and roles) will change in 2026 Content As AI becomes more embedded in research workflows, the conversation is evolving. Early excitement about what might be possible is giving way to more practical questions about quality, accountability, and how the whole workflow gets done when automation is no longer novel. Why ‘humans in the loop’ […]

Quantitative research

Becoming an AI-ready market researcher: The skills you’ll need in 2026

Becoming an AI-ready market researcher: The skills you’ll need in 2026 Content For market researchers and insights professionals, ‘AI-ready’ can feel like a daily moving target. New tools appear constantly, expectations keep rising, and advice often sounds like a race to become more technical, more automated, more futureproof, more everything all at once. But being […]

Quantitative research

AI myths and essential truths: What it can (and can’t) do for the insights industry

AI myths and essential truths: What it can (and can’t) do for the insights industry Content Depending on who you listen to, AI is either about to replace insights professionals entirely or unlock a golden age of human-robot insights. As is typical with technological developments, the reality is less dramatic than many of the AI myths floating about, and far more useful. AI isn’t progressing […]

Quantitative research

Why AI built for research is built different

Why AI built for research is built different Content Whether you’re loving all the AI news, or hating it, it’s impossible to avoid. 63% of research teams and agencies have already adopted AI. It’s our reality that AI is molding the research process, reshaping the researcher’s role, and rewriting what it means to deliver value to stakeholders. But you’re not throwing participant data into ChatGPT to generate your charts or asking Gemini to find […]

Quantitative research

Deciphering your data: The cornerstone of data collection

Deciphering your data: The cornerstone of data collection Content The legacy of Decipher Long before “no code” was cool, a small team asked a big question: “What if we could understand more about our gamers online?” The early spark was a web survey for a Mattel title, built by engineers who cut their teeth on […]

Quantitative research

The 5 moves that make-or-break research tech rollouts

The 5 moves that make-or-break research tech rollouts Buying brilliant technology is only the start of the battle. If your purchasing process includes all the right steps, you’ll be head and shoulders above most buyers. But most teams skip one crucial thing during research tech rollouts. And that’s where things fall apart. Selling it internally […]

Quantitative research

Explore the world of CX for market research agencies

Explore the world of CX for market research agencies Are you sitting on untapped potential? With businesses demanding deeper insights and more comprehensive data to improve their decision-making, could diversifying help you satisfy their needs? While traditional methodologies remain the backbone of research, agencies must innovate to stay ahead of the competition. Incorporating Customer Experience […]