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Case studies
Trusted by 2,500+ customers, in over 100 countries
Putting Heathrow on a flight path to discovery
Putting Heathrow on a flight path to discovery Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint batch reporting Heathrow is Europe’s largest airport. And it collects a lot of information. It interviews 500,000 of the nearly 80 million passengers* who come through its gates every year. Analysing that much data might seem like an impossible […]
The AA goes the extra mile for their customers
The AA goes the extra mile for their customers Tools used The Automobile Association (AA) is a British motoring association founded in 1905, and provides vehicle insurance, driving lessons, breakdown cover, loans, motoring advice, road maps and other services. As the largest and one of the oldest motoring associations with over 12M members, the AA […]
Press Ganey Forsta Named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of Customer
A CX LEADER IN GARTNER MAGIC QUADRANT Press Ganey Forsta Named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of Customer Get the full report to see why Press Ganey Forsta was recognized as a Leader – for the fourth consecutive time. Gartner® has once again named Press Ganey Forsta a Leader in the 2026 Magic Quadrant […]
Visionary CX: Specsavers’ journey from traditional to transformational CX
Visionary CX: Specsavers’ journey from traditional to transformational CX Visionary CX: Specsavers’ journey from traditional to transformational CX The challenge For global optical retailer Specsavers, surveys alone were no longer enough. Response rates were dropping, insights were scattered, and teams lacked a clear picture of what customers actually experienced. To keep pace with rising expectations, […]
Agentic AI: Your personal research assistant
Agentic AI: Your personal research assistant Agentic AI: Your personal research assistant Three years on since the launch of consumer-facing Large Language Models (LLMs), and the AI conversation has travelled from amazement to business function. The initial launch was thrilling; the future is still tantalizingly close with new developments every month, and nowhere is the […]
2026 Retail consumer study
2026 Retail consumer study 2026 Retail consumer study 2026 Retail consumer study AI is no longer a novelty. It’s shaping how people shop and who they trust. This past holiday season marked a turning point. AI moved from behind-the-scenes technology to a front-row role in the customer journey. Shoppers relied on AI to get ideas, […]
AI in retail CX: What shoppers expect and where brands must adapt
AI in retail CX: What shoppers expect and where brands must adapt Webinar synopsis: AI is reshaping the retail customer experience, but consumer trust, adoption, and expectations aren’t evolving at the same pace. Based on findings from Forsta’s latest Retail Pulse research, this webinar explores how shoppers are actually using AI today, where it’s adding […]
Liberty Hardware’s in-house research team streamlined strategy
Liberty Hardware’s in-house research team streamlined strategy How Liberty Hardware’s in-house team streamlined strategy The challenge In the fast-moving world of home improvement retail, product appeal and placement can make or break success. For Liberty Hardware, a key player in bath accessories, cabinet hardware, and home organization, research has always played a vital role in […]
