Content Before you can turn feedback into momentum, you need to identify the biggest VoC mistakes to avoid—the silent killers of many CX programs. Most organizations aren’t short on customer feedback; they’re drowning in it. Customer feedback floods in from surveys, chats, complaints, and clicks. But more data doesn’t mean more clarity. Collecting feedback doesn’t […]
Content The insurance customer experience is at a tipping point. Imagine this, you’ve just had an accident. You reach for your phone, only to get stuck in a maze of outdated forms across digital channels, long hold times, and robotic scripts. Stress turns into frustration. That’s the old way. And policyholders aren’t having it anymore. […]
Content In today’s digital workplace, employees are already juggling multiple platforms, logins, and dashboards—each vying for attention. If a dashboard isn’t intuitive, relevant, or clearly valuable, it becomes just another tab to ignore. And with shrinking attention spans and pressure to act fast, end users need more than just data—they need CX dashboards that are […]
Content CX has a measurement problem, but not the one you think. There’s more data than ever: NPS charts, CSAT dashboards, comment tags, real-time alerts, and more. And yet real change is still moving at a glacial pace. We’ve built machines to measure the customer. We just haven’t figured out how to move for them. […]
Content Would your customers recommend you, or warn others to stay away? Every piece of feedback your business receives counts, and in a landscape where only 27% of customers trust online reviews more than peer recommendations, understanding your Net Promoter Score (NPS) could be the difference between growth and churn. Today’s market is ultracompetitive; understanding […]
Content You book a flight online. A week later, a marketing email offers you a discount on the trip you already paid full price for. At the airport, the support agent can’t see your complaint. After the trip, you fill out a survey. Days pass and you hear nothing back. This is an all-too-common reality; […]
Content The future of customer experience is hidden in plain sight, and it’s not in your surveys. As CEO of Forsta, I’ve seen how the experience landscape has changed: people don’t always tell you what’s wrong. Increasingly, they simply walk away. Traditional feedback models on their own aren’t fast or rich enough to catch the […]
Content You’ve likely heard the term “tariffs” in recent media coverage; consumers have been inundated with the phrase in the last few months. While many are still uncertain of their exact implications, one thing is certain: tariffs are impacting the economy at a global level. In today’s unpredictable and uncertain economic landscape, few forces are […]
Content Despite all the buzz around delivering a positive customer experience, some still see Customer Experience (CX) management as soft science, as more PR than performance. And you can’t blame them. Early CX programs were long on surveys and short on outcomes. For years, NPS ruled the roost, offering scores without context and feedback without […]
Content We’ve all been there, stuck in a customer service loop, repeating the same issue to different support agents. Clicking through an automated chatbot that doesn’t get it. Getting a mass email that completely misses the mark. Trying to click out of a product recommendation we would never be interested in. It’s frustrating, impersonal, and […]
