Forsta announces partnership with rybbon

Partnership will improve incentives for end customers, increase response rates, save time and money

Forsta, the world-leading Customer Experience and Research Technology company, has launched a partnership with Rybbon, the industry-leading digital gifting platform, to help Market Research and Voice of the Customer (VoC) customers reward their end users for completing surveys. Rybbon will be specifically integrating with Forsta’s survey importing tool, expanding their partnership with the Forsta brands.  

“Our customers are ambitious – and Rybbon is a great selling point to help them attract high-quality respondents, increase response rates, and provide a seamless, real-time reward experience that respondents want,” said Andrew Miles, Senior Vice President of Technology Partnerships and Product Integrations, Forsta. “We look forward to seeing how our new and existing customers use this tool to gain greater understanding from their customers to transform insights into action.”

Respondents can choose from Instant Rewards to redeem immediately after completing a survey, promoting long-term engagement. Rybbon also offers a unique money-back guarantee to customers for unclaimed or unused rewards. Rybbon’s existing partnership with Confirmit serves more than 1,200 global customers, across nearly 150 countries and has delivered over 2.5 million rewards to respondents.

“Our mission is to help deliver high-quality, valuable results to Forsta customers and a best-in-class reward experience for end-users,” said Jignesh Shah, CEO, Rybbon. “We’re keen to dive into this partnership with Forsta, and together, provide a strong blend of products that benefit end users.”

Find out more about Forsta partners here.

About Forsta

Forsta is the new frontier of Customer Experience and Market Research Technology. Formed in 2021 via the merger of industry leaders Confirmit, FocusVision and Dapresy, our global company powers the richest and most comprehensive set of research and insights solutions, spanning CX, enterprise feedback management, VoC (Voice of the Customer), VoE (Voice of the Employee), Qual, Quant, Data Visualization and more. Forsta’s extensive set of market-leading tools, including its award-winning data visualization and reporting suite, combined with the expert guidance of our seasoned data and insights professionals, empower decision-makers to drive business impact based on truly deeper customer understandings. Founded in the Nordics, Forsta means “to understand” in Swedish. Visit Forsta.com for more information.