Why qualitative wins: The future of Human Experience insights
The modern world is enthralled with metrics, big data and the power of large numbers.
But analytics and measurement will only get you so far. Without the right technology and tools, all you have are data points.
Truly human-centric organizations thrive by embracing empathy, understanding context, and listening to the stories of the people they serve.
Qualitative research in general and focus groups, in particular, unlock these powerful insights, and it’s more important than ever.
Watch this webinar to learn about the key technology trends that are shaping the demand for qualitative research.
Led by industry expert Mike Stevens, you’ll learn:
- What’s behind the growing appetite for qualitative research
- How in-house and agency researchers are adopting new qualitative methods and the technology underpinning these tactics
- How customer, user and employee experience teams approach qualitative research
- Where the next wave of qualitative growth is coming from – and how to get ahead of it
Related resources
Press Ganey Forsta Named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of Customer
A CX LEADER IN GARTNER MAGIC QUADRANT Press Ganey Forsta Named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of Customer Get the full report to see why Press Ganey Forsta was recognized as a Leader – for the fourth consecutive time. Gartner® has once again named Press Ganey Forsta a Leader in the 2026 Magic Quadrant […]
Visionary CX: Specsavers’ journey from traditional to transformational CX
Visionary CX: Specsavers’ journey from traditional to transformational CX Visionary CX: Specsavers’ journey from traditional to transformational CX The challenge For global optical retailer Specsavers, surveys alone were no longer enough. Response rates were dropping, insights were scattered, and teams lacked a clear picture of what customers actually experienced. To keep pace with rising expectations, […]
Agentic AI: Your personal research assistant
Agentic AI: Your personal research assistant Agentic AI: Your personal research assistant Three years on since the launch of consumer-facing Large Language Models (LLMs), and the AI conversation has travelled from amazement to business function. The initial launch was thrilling; the future is still tantalizingly close with new developments every month, and nowhere is the […]
Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.
