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If AI engines are answering consumer questions, are you ready?

If AI engines are answering consumer questions, are you ready? WBN P0042 If AI engines are answering consumer

Webinar synopsis:

HealAI is rapidly reshaping how consumers search for and access healthcare. With more than 800 million users turning to generative AI tools like ChatGPT each week — and healthcare among the most common topics — answer engines are becoming a new front door to care. From researching providers to navigating complex health journeys, patients are increasingly relying on AI engines to answer their healthcare questions.

What does this shift mean for your organization’s brand visibility, reputation, and patient acquisition strategy?

In this webinar, Pranav Desai and Aaron Clifford will discuss the implications of ChatGPT Health and emerging agentic care pathways that may bypass traditional search and scheduling behaviors. You’ll learn how answer engines evaluate provider information, reviews, and online listings — and what healthcare organizations must do now to remain visible, trusted, and competitive.

Our experts will be joined by client partners Dawn French and Elizabeth Speros from White Plains Hospital, who will share their organization’s brand and reputation framework to stand out in this evolving landscape.

What you will take away

  • Understand how generative AI tools like ChatGPT Health are influencing early-stage healthcare decisions
  • Strengthen provider listings and reputation signals to improve AI visibility
  • Develop a proactive strategy for managing your digital presence in answer engines
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