Building a reputation program your providers will love
Webinar synopsis:
AI is rapidly reshaping how patients search for and choose care. With millions turning to tools like ChatGPT, Gemini, and other answer engines to guide healthcare decisions, traditional search behaviors are evolving—and so are the rules for provider visibility.
In this new landscape, patients aren’t scrolling through pages of results—they’re receiving a handful of curated answers. And those answers are increasingly driven by trust signals like reviews, ratings, and consistency across the web.
What does this mean for your organization—and your providers?
Join Press Ganey and Northeast Georgia Health System for a practical conversation on how leading systems are adapting. You’ll learn how to build a proactive reputation strategy that not only strengthens your providers’ online presence, but earns their buy-in and drives measurable results.
What you will take away
- Why providers with limited or inconsistent reviews risk becoming invisible in answer-driven search.
- What a successful reputation strategy actually looks like—from review volume and recency to provider engagement.
- How Northeast Georgia Health System scaled their program—from transparency and review publishing to system-wide campaigns