Consumerism: The Role of Patient Experience in Brand Management

Added on Dec 13, 2018

The report examines the powerful influence that patient experience exerts on consumer choice and the media through which consumers obtain information, and it provides strategies for building brand and attracting and retaining patients.

By including patient experience as an essential element in their brand and marketing strategies, health systems can optimize brand perception and drive consumer preference. ​Download the report for these insights and integrate patient experience performance into your patient acquisition and consumer loyalty marketing plans.

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