Event Date and TimeWednesday, June 8, 2022 at 11:00AM-12:00PM (ET)


About this webinar

Normalization of deviance is a term used by the American sociologist Diane Vaughan to describe the process in which deviance from correct behavior becomes normalized in a corporate culture. Vaughan defines this as a process where a clearly unsafe practice comes to be considered normal if it does not immediately cause a catastrophe – "a long incubation period [before a final disaster] with early warning signs that were either misinterpreted, ignored, or missed completely". The original example cited by Vaughan was the events leading to the Space Shuttle Challenger disaster. Join us for a deep dive into understanding normalized deviance: what it looks like in healthcare, the drivers, and actions to avoid it.

After attending this session, learners will be able to:

  • Define normalized deviance
  • Articulate the drivers of normalized deviance
  • Describe strategies for addressing normalized deviance in healthcare

Attendees may earn 1.0 Continuing Education (CE) credit. We look forward to your participation!

This webinar is part of Press Ganey's signature Safety 2025 High Reliability Learning Series. We have opened access to this series to all Press Ganey clients as part of our commitment to advancing the industry to Zero Harm.



Rob Douglass
Rob Douglass, CDR, USN RET., MS, SRO Certified

Manager, Strategic Consulting, Press Ganey