New Era of Healthcare: How Northwell Health Improved Patient Access and Acquisition by Conquering the Consumer Web
Sep 29, 2021
Sep 29, 2021
Wednesday, September 29, 2021 at 12:30-1:30PM ET
Now more than ever, patients rely on the internet to find and access care. But how they travel through the web to your "digital front door" isn’t linear, or even simple. While 83% of patients begin this journey on a search engine, they will typically use 4+ sites to research providers before deciding on one and booking an appointment.
By “listening” to patients, Northwell Health completely transformed its acquisition strategy. The team leveraged web analytics to understand patients’ digital behaviors and preferences and optimize their approach to getting patients through their actual front door. In this interactive webinar, Northwell’s Director of Digital Channel Strategy Ashleigh Churchward and Advisor of Digital Channel Strategy Elizabeth Pontillo will walk through how they conquered the consumer web to meet patients where they are—and how they successfully expanded Northwell’s digital footprint and improved brand visibility online.
In this session, we'll cover:
Director, Digital Channel Strategy, Northwell Health
Advisor, Digital Channel Strategy, Northwell Health
Vice President, Strategic Partnerships, Press Ganey Associates LLC