Northwell Health was on its way to digital transformation when the pandemic upended New York. But instead of sidelining the team's plans, they redoubled their efforts to streamline and amplify the organization's online presence. In this e-book, hear directly from Northwell's Digital Channel Strategy department on how they conquered the consumer web and improved patient acquisition. They explain the specific tactics they used to understand how people search for, decide on, and access care—then how they capitalize on these learnings to drive more appointments.

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