A multi-ethnic group of nursing students are attending class together. They are seated at a long table in a classroom. The individuals are working in pairs on a project. The two women seated closest to the camera are being assisted by their female professor who is showing them something on a digital tablet.

WEBINAR

Harnessing AI, qualitative insights, and competitive intelligence to revolutionize your consumer experience strategy

Tuesday, October 15th, 2024, 12:30 – 1:30PM ET

About this webinar

In today’s fast-paced healthcare market, digital leaders are facing new challenges when it comes to managing and enhancing consumer experience. With patients increasingly relying on online research to guide their healthcare decisions, understanding the perceptions consumers bring about your brand into that initial research is critical.

Join us for an insightful webinar where we dive into the latest healthcare consumer research and explore the importance of getting detailed brand and specialty-specific insights.

We’ll discuss how healthcare organizations can leverage a mix of AI-driven tools, qualitative feedback, and competitive intelligence to build an actionable brand and growth strategy.

In this webinar, you’ll learn:

How consumer expectations are shifting and the challenges digital leaders are facing.
Why a holistic approach—combining qualitative and quantitative data—is essential for improving patient experience and driving actionable outcomes.
The importance of gathering competitive intelligence, from analyzing your competitors’ online reviews to understanding comment sentiment.
How Market Navigator can give you a competitive edge by helping you turn data into strategic actions.

Featured Speakers:

Pranav Desai, SVP and GM, Consumer Experience, Press Ganey

Aaron Clifford, VP Consumer Experience, Press Ganey