Marketing has never played a more critical role in healthcare organizations—from managing ongoing crisis communications to launching strategies for financial recovery and growth. The pandemic has challenged marketing teams to adapt quickly and operate with agility in order to meet rapidly changing demands of the organization as well as the patient landscape.

In this webinar, our speakers discuss the following:

  • Taking control of your digital footprint across the consumer web (including Google)
  • Simplifying and automate data management and syndication
  • Using responsive branding to protect your hospital’s reputation and patient experience
  • Uncovering key areas for patient acquisition through digital data and analytics