Press Ganey Strategic Planning & Marketing Performance SuiteSM for Hospitals
The Strategic Planning & Marketing Performance Suite offers you Community InsightsSM — a valuable, data-driven solution that helps you create positive public awareness for your organization with targeted marketing efforts that build your brand.
Community InsightsSM: Image Is Everything
Creating a positive community image provides strategic leverage with payors, establishes a strong platform for physician and board member recruitment, bolsters patient volume through positive word of mouth and referrals, encourages philanthropy, educates your public and improves factors that influence regulatory compliance, such as community benefit.
Our Community Insights solution pinpoints the full spectrum of marketing opportunities by shining a light on:
- Your organization: Understand your community’s perceptions of your organization’s strengths and weaknesses with certainty.
- Your competitors: Understand your community’s perceptions of your competitors’ strengths and weaknesses with certainty.
- Your public: Understand which attributes community members feel are most important.
The Community Insights solution uses a proprietary model developed by professors at the University of Notre Dame. The model applies the latest research on external consumer values and the principles that drive strategic growth. This solution helps leaders in your organization know which health care provider in your market:
- Enjoys the highest positive public awareness.
- Possesses the strongest perceptions for a wide array of organizational attributes.
- Has the highest overall preference scores.
- Elicits the highest service line perceptions.
In addition, you’ll know which factors influence your public’s selection of a health care provider, and how perceptions of each hospital in your market vary by:
- Key demographics such as age, gender, income and insurance.
- Service area.
- Direct and indirect experience with the facility.
Brand Position AnalysisSM: Perception Is Everything
Integrating all three areas of public perceptions and values reveals a clear and reliable strategic blueprint that takes the guesswork out of building your organization’s brand to new heights. Only Press Ganey’s Brand Position Analysis solution provides this comprehensive assessment.
By combining both perception ratings (what your community members think) with importance ratings (what your community members think is important), the Brand Position Analysis solution reveals your organization’s strengths, weaknesses and opportunities — as well as those of your competitors — and then quantifies how valuable each attribute is to your public. Understanding which strengths and weaknesses you share in common, as well as which are uniquely yours or theirs, clearly identifies your most promising marketing strategies.
This comprehensive understanding of how your organization compares to competitors, especially in regard to the attributes that are most important to the communities your organization serves, will help you prioritize and focus limited marketing resources to maximize your return on investment.
To learn more about the Community Insights solution, or to talk with one of our experts, please telephone us at 800.232.8032 or contact us.