Throughout the National Client Conference, attendees had the opportunity to experience the innovative and seamless solutions Press Ganey delivers from several different angles. An intriguing entryway drew curious crowds into the Innovation Pavilion, a colorful and welcoming space that provided clients the opportunity to interact with staff and learn more about the company’s integrated solutions. In keeping with the conference theme of transformation, a team of local D.C.-area artists, led by Matt Reckeweg, worked steadily at the center of the pavilion on an installation whose form and meaning emerged as the conference progressed.
“The goal with the pavilion and the installation was to give our clients a better understanding of Press Ganey’s innovative solutions and expertise, and our commitment to helping them transform their patients’ experiences,” said Michele Ahern, creative director. “This space was unlike anything we have done before, and people responded very positively.”
Special lighting helped set the stage while the artists painted and affixed everyday medical paraphernalia — including syringes, test tubes, and pill dispensers — on multi-colored panels that gradually, over the course of three days, took the shape of an enormous butterfly. Juxtaposing Press Ganey offerings with this kind of art-in-progress helped to underscore the conference theme, according to Gwendalyn Hadley, marketing manager, lead generation and events.
“We wanted it to be educational as well as experiential,” she explained. “By delivering our message in several different ways — through the breakout sessions, the pavilion and the artwork — we were hoping to reinforce the need for our clients to see the patient experience in different ways, and how we can help them do that.”