Small Community, World-Class
Market Insights

Today's health care consumers are better educated, likely to search for alternatives and, at times, willing to travel for the medical services they need. As an organization in a small or rural community, you need to be aware of and understand your customers' health care perceptions and preferences to make strategic marketing decisions that best meet your organization's goals and bolster patient volume.

• Are you fully aware of your customers' needs and preferences?
• Are your customers fully aware of the services and procedures you provide?
• Are you marketing those services and procedures in a way that will prevent customers from deflecting to specialists, independent labs and other facilities that compete for your business?
  
  

The Press Ganey difference: sizing up your community and your goals

The Press Ganey Community Image Solution for Small Communities focuses on the unique challenges and opportunities health care facilities in small or rural communities face, helping them to grow market share by building awareness and utilization of the procedures you offer. This powerful information allows you to focus your valuable marketing resources in all the right places. Only Press Ganey pays thoughtful and focused attention to the voices of your community to ensure that your organization stands out with targeted marketing efforts that build positive public awareness.

Positive public awareness precedes preference, and preference impacts revenue

Promoting and nurturing positive awareness of your organization’s services and procedures through the insight provided by Press Ganey’s Community Image Solution for Small Communities is only the beginning. Positive community image also:

• Provides strategic leverage with payors.
• Establishes a strong platform for physician and board member recruitment.
• Bolsters patient volume through positive word-of-mouth and referrals.
• Encourages philanthropy.
• Educates your public.
• Improves factors that influence regulatory compliance, such as community benefit.

One solution provider. Integrated insights.

A provider of complete health care improvement solutions, Press Ganey offers you the benefit of getting all related services from a single source. For organizations who are also Press Ganey patient satisfaction clients, the integration of patient satisfaction results reveals further insight into community member performance evaluation.